Services
We offer a range of services that include:
Strategic Planning
“By failing to prepare, you are preparing to fail”
Strategy doesn't need to be complicated, but you do need to know where you are now, where you are going and how you are going to get there. If you don't know where you're going, any road could get you there.
To ensure your roadmap to a desired sustainable future we can help analyse your current strategic position to help you determine where you want to be, assisting in the development of a strategic plan. We provide a range of tools, frameworks and tracking measures to help you get where you want to in the most efficient way with a range of metrics to monitor your progress.
It's also important to ensure all key stakeholders are positively aligned and support your strategy with an effective marketing and communications plan which we can provide.
Brand StRAtegy
“The way to gain a good reputation is to endeavour to be what you desire to appear”
Brand is more critical than ever as the daily war for customers intensifies. Having a unified, singular brand promise is key. Do you, your customers, staff and key stakeholders all know what your brand is and what it stands for? Is it a united voice, telling the same great brand story or are all the brand messages different? Do you measure this and other key brand health indicators regularly? Do you constantly invest in and update your brand?
If you are unsure about any of this we can help you transform your brand. We have many years experience crafting, developing, executing and measuring brand strategies. We work with you to research, define and align your brand and business strategy to capture your true brand essence, personality, values and positioning, resulting in an authentic brand that connects with your stakeholders and ultimately wins the hearts, minds and wallets of your target customers and key stakeholders. We also provide help in developing on-going brand health measures, so you can better manage and measure the welfare and success of your brand.
Change management
“It is not the strongest of species that survives, nor the most intelligent that survives. It is the one that is the most responsive to change.”
If there's one constant in life and in business it's change. Many organisations understand the critical need for change management in their on-going evolution yet many lack the resources or know how on how best to initiate, execute and measure change management programs. Many leaders who have driven a major transformational culture change programme would rank this as one of the most formidable and difficult challenges.
So if you need help with your change management strategy or programmes or are just about to embark on a cultural transformation journey, we can help provide a range of tools and techniques that can be used and transferred into any organisation looking to successfully transform their culture and organisation.
Research
“Before you act, listen. Before you react, think.”
Long-term business success is in part due to attracting and retaining happy customers and employees. Market research plays a crucial role in understanding your customers and stakeholders, exploring their wants and needs and thoughts about your brand, products/services versus your competitors. Insights also help to guide understanding of major macro environmental issues and key industry success factors.
We understand the importance of drawing on both qualitative and quantitative information and asking the right questions to provide deep insights into where you are now and how to get to where you want to be.
Amanda McKernan, is a fully qualified and practising market researcher and is a member of the Australian Market and Social Research Society (AMSRS). She has been awarded QPMR status (Qualified Practising Market Researcher) by the AMSRS, the highest award which defines the core knowledge and experience required by professionals who conduct or manage market research.
Event MANAGEMENT
Events are a great way of connecting people (customers, employees, suppliers, partners, media and other key stakeholders) and organisations to extend their knowledge, skills and networks. Good events have been shown to rapidly accelerate organisational learning and build connections to brands, products and services but poor events can actively harm your brands.
We are skilled at event planning and execution from inception, planning, event logistics, publicity, sponssorships and marketing to provide an event on the day that delivers and is on time and in budget. We can provide small innovative in-house events, overnight retreats, community marketing events to large scale conferences with key thought leaders, inspiring speakers and best practice case studies to suit your event objectives at a large variety of venues. We can also provide team building workshops and can facilitate sessions.
Leadership development
“Learn as if you’ll live forever.”
There are many different and successful leadership styles. Successful leaders understand the importance of having a clear and consistent vision. They have strong self-awareness, are responsible, and are not afraid to be themselves. Yet many people struggle with a leadership role, it can be isolating and lonely.
We provide one-on-one coaching and mentoring sessions with individuals to help them achieve their leadership and professional goals to really drive performance and position them for success. We also provide leadership development workshops and seminars with a tool kit of techniques to empower individuals to extend their knowledge, skills and performance.
If you need educational services we have many years experience in program design & delivery for executive education courses and can help work through accreditation programs.
PR & SOcial Media
“Be brave, take risks. Nothing can substitute experience.”
Social media is a powerful interactive platform for people and businesses to leverage to generate greater coverage and improve your brand sentiment. It's transforming the way businesses are getting their content and messages across and creating an on-going dialogue with stakeholders. If you are not harnessing social media you are missing a giant opportunity.
We recognise that all clients PR and social media needs are different whether you need your strategy to maximise a positive corporate image or minimise damage to a corporate reputation - we understand the important role that PR plays. We have developed strategies to help with - publicity, internal relations, advertising, public affairs, issues management and lobbying. Whatever your need we understand the importantance of managing stakeholders impressions of businesses.
Community Marketing
Corporate social responsibility (CSR) is an important element in business strategy. Many businesses understand the importance of being a good corporate citizen by not only being responsible for the economic consequences of their activities, but also for their social and environmental implications and respecting the human rights of those they come into contact with. Many consumer, supplier, organisational and investor buyer decisions as well as potential employees are based around how socially responsible an organisation is today.
We help companies achieve their CRR goals through access to programs that help to transform the communities, environment and lives of those in need. We are able to organise a range of events, activities or specific team projects that directly support an extensive range of NFPs and communities that will truly tackle key social, environmental and health and welfare issues.